I am meeting local marketing experts when I attend a conference with Google next week to discuss how online marketing has helped me, a stay at home mom of a special needs child, to develop a career. I have the best of both worlds. I am able to be home with my kids, and still use my professional talents while working from home. I am excited about this opportunity. I have a list of things that I want to discuss with these experts while I am there, and am willing to ask questions for any of y’all as well, just leave them in the comments area! The questions I have in mind currently are:
- How do you successfully approach local businesses for advertising opportunities on a blog, aside from presenting a media kit with stats.
- What tips do you have on developing more of a local following versus international following, so that local businesses are more interested in working with you to provide prizes, and opportunities to local readers.
- What tips do you have on explaining the benefits of online local marketing to businesses. Some think it is quick and easy to write up a short article featuring the company, and perhaps a text link on the sidebar. I think it’s more effective to do a series of articles explaining the benefits and features of the business with a larger ad on the sidebar, and even offering a giveaway so that readers can sample what the business has to offer.
























